Telecom industry is riddled with excessive competition between companies. The situation is even more intense in the MVNO domain with several virtual operators vying for the same space and customer base. For these small operators, being different than their peers has become almost as important as being good at what they do. An ability to devise plans that appeal to different group of subscribers is a sure shot recipe for success. And, to do this consistently, an MVNO requires a billing system software solution that is scalable, flexible and convergent.
Why Convergence is Important?
Convergence in telecom billing is the ability to charge and rate all services at a single point. It has become the most sought after attribute of a billing system because:
- Allows for the creation of a single invoice that reflects all telecom service usage charges
- Brings in more transparency in billing and helps telcos win the trust of their customers
- Minimizes billing errors
- True real-time convergent billing system implemented by an Online Charging System (OCS) prevents customers from exceeding their allocated quota
Differentiate your Brand by Offering Tailor-Made Services
Nowadays, there are a myriad of services offered by telecom operators. Big players in the market i.e. MNOs, serve customers on a broader scale. As their services are not catered towards a particular group, it is possible that some customers might feel alienated. This is where MVNOs come into the picture. By devising service packages that appeal to certain groups, they are immediately able to sway such customers.
In order to create subscriber-specific services, MVNOs need a billing system software solution that puts complete control of service creation in their hands. Below are some of its important characteristics:
Billing system software solutions that come with complete reporting allows MVNOs to understand the market trends. The data present in the reports tells a lot about customer’s preferences and service usage. For example, you get to know about their preferred roaming zones, SMS usage, number of calls they make etc. By collating data through reports and analyzing it, it becomes possible for operators to direct their plans towards a certain group of customers.
Allows MVNOs to mix and match different services
Flexible billing system software allows MVNOs to stack different services in any way they want. This flexibility goes a long way in the creation of pertinent plans that appeal to customers.
Cross-product discounts are a great way to create interest in your MVNO. Also, these discounts can be used to familiarize customers with a new service and increase the revenue at the same time. For example, if you have recently started a video-streaming service, you can combine it with a bestselling service like data. You can entice customers by providing the streaming service for free, if they buy a certain amount of data. This way, not only you will be able to sell more data, you will also be able to evoke interest in your video-streaming services, which they will start buying in the future.
Modern-day customers, especially the millennials are extremely choosy when it comes to their telecom services plans. By providing them a portal from where they can create their own plans, you will be able to sway their interest in your favor. Telgoo5 is a cutting-edge telecom service platform that provides complete control to the MVNOs and allows them to differentiate themselves from their competitors. It also offers many APIs, which can be used to fulfill ad hoc requirements quickly. Apart from telecom billing, it covers every aspect of B/OSS systems.